114/118 Soi Sueksa Witthaya, 10500 Silom, Bangrak, Bangkok, Thailand
[email protected] | +66 800 53 48 53
International business development specialist with broad import & regulatory knowledge within food industry.
• Entrepreneurial with +4 years of expertise in international business development (focus Asia) and go-to-market strategy cultivated by being responsible for developing new markets at Logisdata & La Lorraine Bakery Group. At LogisData I have been partaking in the company strategy and marketing strategy. At La Lorraine Bakery Group I have been active as a pioneer in the (South-East) Asian bakery market.
• ‘Getting-things-done’ mindset and strong project management skills further developed in my role as project lead at Atlas Copco and operation assistant at Sinotrans logistics.
• Multilingual with the ability to speak three European languages fluently (Dutch, English and French) and basic knowledge of Mandarin Chinese & German.
2008 - 2014 KU Leuven, Faculty of Law – Belgium
Major: Master in International & European Law (taught & examined in English). Modules include: International Business Law, Public International law
Minor: Master in Economic law.
Modules include: Intellectual Property law, Company law, Economics & Accounting
2002 - 2008 Abbey School of Zevenkerken – Belgium - boarding school
Greek-Latin Sciences – certificate of secondary school
September 2018 – current
LA LORRAINE BAKERY GROUP, frozen bakery division – BELGIUM Based in THAILAND (Bangkok)
Business development manager
La Lorraine Bakery Group (LLBG) is a 100% Belgian family-owned company active in the milling and baking. LLBG is a producer of high-quality baked goods for retail & food service sector.
Primarily responsible for developing the Thai bakery market.
Stage 1: market research to identify competitors, target customers & products in general. Research and understand local food regulations, import regulations, company set-up, ... .
Stage 2: connect with (potential) clients such as well-established distributors (Jagota, KCG, Eurofood, ...) , retailers (Tesco-Lotus, Makro, Big C, Tops, ...) and food service channels (Mc Café, Starbucks, Accor hotels, ...). Responsibilities include proposing suitable product assortment, branding strategy, price setting, prepare quotations, organize import documentation and (sample) shipments, sales support, ... .
Additionally, seek & develop business opportunities in South-East Asia: Indonesia, Philippines, China & Hong Kong, Taiwan, Vietnam, South-Korea, ... . I successfully completed product presentations resulting in stable sales in South-Korea.
Visited major food fairs in Asia. Responsible for setting-up and managing LLBG booth at SIAL Indo Food, Jakarta.
March 2016 – August 2018
LOGISDATA information technology – CHINA (Shanghai)
Business development manager
LogisData, founded in 2015, is a cloud-based logistics & trade data company providing leading-edge solutions for efficient supply chain
Responsible for market research, to accurately define LogisData’s business scope, product range and services, etc. Developed a full operating website and marketing strategy in the first stage, explore business opportunities in China & Europe in a second stage (Kewill, Cargowise, GT Nexus, ...). We have a partnership with the Shanghai E-port and currently our customers are DHL, Sinotrans, ... and local Chinese freight forwarders & customs brokers.
Providing consultancy services for a Chinese/Belgian freight forwarding company (related to daily operations and legal issues).
October 2014 – February 2016
SINOTRANS & CSC, Energy Logistics division – CHINA (Beijing)
I learned to cooperate with international customers such as
Siemens, Shanghai Electric and ITER organization (currently biggest energy project in the world). Tasks included drafting shipping plans of loads, collecting information and reporting about future nuclear and wind power projects. Responsible for drafting and (re)writing logistics agreements and to provide legal support. I travelled to Denmark, France and various cities in China to coordinate and execute heavy-lift projects on site. I prepared the Siemens audit and as a result Sinotrans Ltd. received a 3-years official supplier certificate. I drafted a feasibility study for JV set-up between Sinotrans heavy-lift Ltd. and Sarens (second largest heavy-lift company worldwide) and wrote a press release to introduce the JV
March 2014 – August 2014
ATLAS COPCO, construction technique – CHINA (Tianjin)
(6-month project) Tasks included optimization of warehouse by ‘lean manufacturing’ principle, catering outsource project, general improvement of plant. I learned to meet tight deadlines, to solve problems in teams and to maintain balance between schedule, budget and expectations of the general manager. I learned to deal with cultural differences in a work-related situation.
Languages: Dutch (native speaker), English (fluent), French (intermediate), Mandarin Chinese (basic knowledge), German (basic knowledge).
IT skills: Microsoft 365, SharePoint, Law databases and social media.
Sports: yoga, (barre) body workout, monoskiing (water), skiing, several duathlons for charity purpose.
Others: foodie, (healthy) cooking & baking, reading (self-improvement), traveling & discovering new environments & cultures.