LAURA LANNOO

25.05.1990

114/118 Soi Sueksa Witthaya, 10500 Silom, Bangrak, Bangkok, Thailand

[email protected] | +66 800 53 48 53


PROFILE

International business development specialist with broad import & regulatory knowledge within food industry.

    • Entrepreneurial with +4 years of expertise in international business development (focus Asia) and go-to-market strategy cultivated by being     responsible for developing new markets at Logisdata & La Lorraine Bakery Group. At LogisData I have been partaking in the company strategy     and marketing strategy. At La Lorraine Bakery Group I have been active as a pioneer in the (South-East) Asian bakery market.

    • ‘Getting-things-done’ mindset and strong project management skills further developed in my role as project lead at Atlas Copco and operation     assistant at Sinotrans logistics.

    • Multilingual with the ability to speak three European languages fluently (Dutch, English and French) and basic knowledge of Mandarin Chinese     & German.


EDUCATION

2008 - 2014     KU Leuven, Faculty of Law – Belgium

                    Major: Master in International & European Law (taught & examined in English). Modules include: International Business Law, Public                     International law

                    Minor: Master in Economic law.

                    Modules include: Intellectual Property law, Company law, Economics & Accounting

2002 - 2008     Abbey School of Zevenkerken – Belgium - boarding school

                    Greek-Latin Sciences – certificate of secondary school


WORK EXPERIENCE

September 2018 – current   
                    LA LORRAINE BAKERY GROUP, frozen bakery division – BELGIUM Based in THAILAND (Bangkok)

                    Business development manager

                    La Lorraine Bakery Group (LLBG) is a 100% Belgian family-owned company active in the milling and baking. LLBG is a producer                     of high-quality baked goods for retail & food service sector.

                    Primarily responsible for developing the Thai bakery market.

                    Stage 1: market research to identify competitors, target customers & products in general. Research and understand local food                     regulations, import regulations, company set-up, ... .

                    Stage 2: connect with (potential) clients such as well-established distributors (Jagota, KCG, Eurofood, ...) , retailers (Tesco-Lotus,                     Makro, Big C, Tops, ...) and food service channels (Mc Café, Starbucks, Accor hotels, ...). Responsibilities include proposing suitable                     product assortment, branding strategy, price setting, prepare quotations, organize import documentation and (sample) shipments,                     sales support, ... .

                    Additionally, seek & develop business opportunities in South-East Asia: Indonesia, Philippines, China & Hong Kong, Taiwan,                     Vietnam, South-Korea, ... . I successfully completed product presentations resulting in stable sales in South-Korea.

                    Visited major food fairs in Asia. Responsible for setting-up and managing LLBG booth at SIAL Indo Food, Jakarta.

 

March 2016 – August 2018
                  LOGISDATA information technology – CHINA (Shanghai)
                  Business development manager

                 LogisData, founded in 2015, is a cloud-based logistics & trade data company providing leading-edge solutions for efficient supply chain

                management.

                Responsible for market research, to accurately define LogisData’s business scope, product range and services, etc. Developed a full                 operating website and marketing strategy in the first stage, explore business opportunities in China & Europe in a second stage (Kewill,                 Cargowise, GT Nexus, ...). We have a partnership with the Shanghai E-port and currently our customers are DHL, Sinotrans, ... and                 local Chinese freight forwarders & customs brokers.

                Providing consultancy services for a Chinese/Belgian freight forwarding company (related to daily operations and legal issues).

October 2014 – February 2016 
                SINOTRANS & CSC, Energy Logistics division – CHINA (Beijing)

                 Operation assistant

                I learned to cooperate with international customers such as

               Siemens, Shanghai Electric and ITER organization (currently biggest energy project in the world). Tasks included drafting shipping plans                 of loads, collecting information and reporting about future nuclear and wind power projects. Responsible for drafting and (re)writing                 logistics agreements and to provide legal support. I travelled to Denmark, France and various cities in China to coordinate and execute                 heavy-lift projects on site. I prepared the Siemens audit and as a result Sinotrans Ltd. received a 3-years official supplier certificate. I                 drafted a feasibility study for JV set-up between Sinotrans heavy-lift Ltd. and Sarens (second largest heavy-lift company worldwide) and                 wrote a press release to introduce the JV

March 2014 – August 2014 
                ATLAS COPCO, construction technique – CHINA (Tianjin)

                Project leader

                (6-month project) Tasks included optimization of warehouse by ‘lean manufacturing’ principle, catering outsource project, general                 improvement of plant. I learned to meet tight deadlines, to solve problems in teams and to maintain balance between schedule, budget                 and expectations of the general manager. I learned to deal with cultural differences in a work-related situation.


SKILLS

Languages: Dutch (native speaker), English (fluent), French (intermediate), Mandarin Chinese (basic knowledge), German (basic knowledge).

IT skills: Microsoft 365, SharePoint, Law databases and social media.


INTERESTS

Sports: yoga, (barre) body workout, monoskiing (water), skiing, several duathlons for charity purpose.

Others: foodie, (healthy) cooking & baking, reading (self-improvement), traveling & discovering new environments & cultures.